WARC names ABINBEV #1 Creative Marketer.
BREAKING NEWS:

ABINBEV Ranked Most Effective Marketer Worldwide by Effies.
ABINBEV NAMED CANNES MARKETER OF THE YEAR 2022.
"Human, sharp, demanding, energetic, bold, no-nonsense."
"Influential, candid, inspiring, supportive."
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"An enema in corporations suffering from creative constipation."
KRAFTHEINZ NAMED FOURTH MOST INNOVATIVE MARKETER IN USA
"He has made us more strategic, more courageous, bolder, much more connected with culture."
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Matthew Bull. 
Chief Creative Advisor.

RECENT RESULTS.

ABINBEV NAMED 2022 CREATIVE MARKETER OF THE YEAR BY CANNES.
Cannes Lions | Creative Marketer of the year 2022 | AB InBev
Kraft Heinz wins GP at Andy's plus more golds. 
ABINBEV wins gold.
 ANDYs 22_Winners Pro (andyawards.com)
Kraft Heinz named as 4th most innovative marketer in USA.

KRAFT HEINZ IS STAGING QUITE A COMEBACK | Crain's Chicago Business

 
ABINBEV named #1 Creative Advertiser of the Year by WARC.
Warc Creative 100 rankings highlight untold stories | Campaign US (campaignlive.com)

THE BULL APPROACH.

  • I WORK WITH CEOs, CGO's, CMO's AND PRESIDENTS TO IMPLEMENT PRINCIPLES AND PROGRAMMES THAT LEAD TO NOT ONLY MORE POWERFUL, IMPACTFUL MARKETING AND ADVERTISING, BUT A MORE INNOVATIVE CULTURE THROUGHOUT THEIR COMPANIES.

  • I WORK CLOSELY WITH BRAND VPs ON A DAY TO DAY BASIS, DEFINING KEY BRAND STRATEGIES, AND WORKING WITH THE TEAM AND THEIR AGENCIES TO ENSURE THOSE STRATEGIES ARE BOUGHT TO LIFE IN A MEANINGFUL, ENGAGING WAY, FOCUSING ON BUILDING A RELATIONSHIP WITH CONSUMERS THAT IS GENUINE AND LONG-TERM.

  • I HELP CLIENTS GET THE BEST OUT OF THEIR CREATIVE PARTNERS...AND THEMSELVES.

  • I AM NOT A CONSULTANT.  I DON'T JUST CHART THE COURSE AND THEN LEAVE.  I STAY FROM BEGINNING TO END.  WHEREVER THE END MAY BE.

  • I AM ONLY INTERESTED IN RESULTS:  RESULTS THAT CAN BE SEEN IN THE HEADLINES AND THE BOTTOM LINES.

  • OSTENSIBLY I WORK AS MY CLIENTS CHIEF CREATIVE OFFICER.

"An enema in corporations suffering from creative constipation."

(Company CEO.  Who, wisely, would prefer to remain anonymous ...)

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The Bull (magic) Dust.

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Yesterday.

 

Founded Lowe Bull South Africa, growing it into one of the world’s Top 50 creative agencies (Gunn Report), and one of the country’s largest Groups.   Sold it after 17 years.  Became CEO of Lowe London, UK’s 2nd largest agency, before becoming Global CCO for Lowe for 8 years.  Started The Bull-White House in New York, before becoming CCO of mcgarrybowen New York.  Founded SoloUnion end 2017.

 

Accolades:  Life time achievement award (Financial Mail), Lowe Bull Agency of the year 5 times, Lowe Adage Comeback agency of the year 2007, mcgarrybowen Ad Age comeback agency of the year 2016.   President Cannes Film Festival Radio 2011, Judge at Cannes Film, D&AD, One Show and numerous others.  Named as No 5 in Top 10 global CCO's by Campaign.

 

As owner, CEO, Global CCO, more than 70 Gold, Silver, Bronze Cannes Lions. 

 

Today.

Global Chief Creative Advisor ABINBEV ; Chief Creative Advisor Kraft Heinz. Chief Creative Advisor Live Kindly. Board of Skullcandy.  Member of Marketing Academy of the USA, mentoring young advertising and marketing professionals.

Pedro Earp EX Global CMO ABINBEV

"Before we get too bullish believing our own bullshit, we call Matthew"

Miguel Patricio CEO Kraft Heinz.

"Matthew has been absolutely critical in improving our creative capabilities.  he has made us more strategic, more courageous, bolder, much more connected with culture.

Matthew is provocative, inspiring and very approachable.  i would say he has been an essential part in our journey to build a culture of creativity."

Mick Van Ettinger Global CMO LIve Kindly

"Human, sharp, demanding, energetic, bold, no-nonsense."

Richard Oppy Vice President global brands abinbev 

"Influential, candid, inspiring supportive."

WHAT CLIENTS THINK.

carlos abrams-rivera president kraft heinz
NORTH AMERICA

"Relentless Provocateur Seeking Greatness."

SANJIV GAJIWALA CGO KRAFT HEINZ NORTH AMERICA

"Matthew's ego is matched by his creative insight and ability to coax the confidence to do great work out of agencies and marketers."

javier martin marketing director intuit

"The best creative advertiser since sliced bread".

COMING SOON

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