THE IDEAS COMPANY.
WE CREATE CORE BRAND STRATEGIES AND BRAND IDEAS.
MULTI AWARD-WINNING MEMBERS.
15 senior, award winning strategists and creatives, the creators of some of the world's most legendary campaigns and winners of over 100 Cannes Lions.
WE ARE REMUNERATED FOR OUR IDEAS NOT OUR HOURS.
We don't pad the hours to make the margins - for us, product comes before profit.
We are in competition with ideas, not agencies, and often we work with our client's AOR or In- House agency to develop creative executions.
THE IDEA BEHIND OUR COMPANY
AND THE WAY WE WORK.
THE UBER, AIRBNB OF THE AD INDUSTRY.
We are the advertising industry's version of the sharing economy, but instead of our members using their cars or houses, we get to use their brains. Members are all freelance but participate in a profit share scheme depending on the amount of days they work for SoloUnion - on top of their fees. This gives us - and clients - access to the finest brains in the business, without the burden of fixed costs.
OUR WAY OF WORKING.
THE DISCOVERY PHASE:
Investigate and Understand all aspects of your business.
[Timing wise, we'll use as much time as you can give us on this phase].
THE STRATEGY PHASE:
Create Core Brand Strategy - the foundations upon which you can build all your advertising, marketing and sales [One Week].
THE CREATIVE PHASE:
Create Core Brand Idea - from which you can create multiple advertising campaigns [One Week].
We create the core strategy and brand idea and then hand them to our clients who in turn get their various AOR agencies to develop campaign executions off them. It's not as difficult as it sounds....most agencies respect a good idea.
We oversee the development of the campaign ideas and executions working with both client and agency. Agencies are wary at first, and then tend to respect we are there to help the work, not ourselves.
We see the work all the way through to final assets created - normally we will partner with a modern agency such as Virtue (owned by Vice), Vayner, or Radical - companies with the ability to physically produce the assets.
Founded Lowe Bull South Africa, growing it into one of the world’s Top 50 creative agencies (Gunn Report), and one of the country’s largest Groups. Sold it after 17 years. Became CEO of Lowe London, UK’s 2nd largest agency, before becoming Global CCO for Lowe for 8 years. Started The Bull-White House in New York, before becoming CCO of mcgarrybowen New York. Founded SoloUnion end 2017.
Accolades: Life time achievement award (Financial Mail), Lowe Bull Agency of the year 5 times, Lowe Adage Comeback agency of the year 2007, mcgarrybowen Ad Age comeback agency of the year 2016. President Cannes Film Festival Radio 2011, Judge at Cannes Film, D&AD, One Show and numerous others. Named as No 5 in Top 10 global CCO's by Campaign.
As owner, CEO, Global CCO, more than 70 Gold, Silver, Bronze Cannes Lions.
Boards: Serves on marketing council for ABINBEV, Board of Skullcandy. Member of Marketing Academy of the USA, mentoring young advertising and marketing professionals.